Wednesday, April 28, 2010

An Apple a Day


I've been a fan of Apple Computer since my first purchase of a "Fat Mac" back in 1985. Indeed said computer still sits in my basement although I think it will be awhile before before it becomes collectible enough for me to recoup the $2500 I paid for it 25 years ago. But I digress. Although I've never been a particularly early adopter (I've seen too many 1st generation products with major design flaws for my liking), new products from Apple always pique my interest. So last week I read avidly the specifications of the rumoured 4G iPhone at the online technology site, Gizmodo. This scoop was made possible not by a pre-release of the phone but by an unfortunate incident. Apple employee, Gray Powell, left his phone in a pub in Redwood City, California after a celebrating his birthday. The phone was found and despite some considerable effort to return it to Apple (the customer service dept did not appear to take the finder's phone calls seriously) it found its way to Gizmodo. $5000 exchanged hands and Gizmodo published a highly detailed technical analysis of the device. Apple's culture of product development secrecy is well known and it was a pretty sure bet that CEO, Steve Jobs, was not amused by these goings on. Apple duly wrote to Gizmodo and requested the return of the phone: Gizmodo complied promptly. Was this the end of the story? Hell, no. On return from dinner one evening earlier this week, Gizmodo editor, Jason Chen, found his house swarming with police from the multi-agency Rapid Enforcement Allied Computer Team (REACT). They had a search warrant, had knocked down his front door and seized Mr Chen's computers, digital cameras, servers and other equipment. Understandably, this heavy handed approach has caused lawyers to be involved and the outcome of the saga will probably involve a lot of litigation and millions of dollars. One thing is clear, don't mess with Stevie unless you want a fight...(vid below says it all: don't play it loudly at work or in the presence of children):

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